Wigs: Mary Kay Shares Déjà Vu

11-21-2016 8:53 AM

While attending the Independent National Sales Director Summit Meeting, held September 5-10, 1989 at the La Costa Spa and Resort in California, Chairman Emeritus Mary Kay saw someone she hadn’t seen since she began the Company 26 years ago. Here she shares her story.

I was walking along one of the brick drives at La Costa when a man said, “Mary Kay!” It was Rene’ of Paris, who worked with us when our office was at Exchange Park. When I called his name, he said he couldn’t believe I remember him after 26 years.

Rene’ styled the “human-hair” wigs we used to sell in addition to our skin care products when we first opened.

At first, the wigs seemed to be a big hit. Blonds wanted to be brunettes, redheads wanted to be blonds, etc.

But all wig customers had to have a facial first. We also had a “no return” policy for the wigs. However, several exceptions were made to that rule.

Rene’ would customize the wigs to each customer’s taste. And when the ladies would go home to their husbands with their new looks, it was so much of a shock, they’d return the wigs the very next day.

Rene’ would customize the wigs to each customer’s taste. And when the ladies would go home to their husbands with their new looks, it was so much of a shock, they’d return the wigs the very next day.

It didn’t take long for us to realize that wigs were not a profitable addition to our business.

Seeing Rene’ again after all of the years, brought back some poignant memories of our early days.

(Source: October 1989 Heartline)

If you enjoyed this blog, you may enjoy Why Mary Kay Sold Wigs and 7 Tips for Wig Wearers.